snickers-wrong-world-cup-logo

Becoming the official sponsor of everything
but World Cup 2018

Along with 3,000,000,000 fans, Snickers wanted in on the World Cup fun, too. But because FIFA only allows official sponsors to say “World Cup,” we had to get creative. We hijacked every wrong hashtag that sounded like “World Cup” and created our own Wrong World Finals.

THE WORK

POSTERS

UGC

PRESS

You watch the wrong match when you're hungry. Grab a