Snickers wanted in on the World Cup fun. But FIFA only allows official sponsors to use “World Cup,” so we had to get creative. We hijacked wrong hashtags that sounded like “World Cup” and created the Wrong World Finals.
The campaign launched during the World Cup finals and accumulated a PR reach of 588k in just the 3 days the games aired. On a shoestring budget meant for a single social post, Snickers scored big—achieving mass awareness in two countries.